PRD-01 · AI & automation · Live
FairAssist
An AI chat widget that answers customer questions on your site, day and night, and hands over to a person when it should.
The problem
What it exists to fix.
Most website visitors with a question never ask it. They leave, and the enquiry is never recorded — so it does not appear in any report and nobody knows it happened.
The businesses that do answer usually do it through a person watching a chat window during office hours, which covers a fraction of the week and none of the traffic that arrives at night or on Sunday.
A chat widget only helps if it actually resolves the question. One that collects a name and email and promises a callback is a form with extra steps.
What it does
Capabilities.
Answers from your own content
Trained on your pages, documents and FAQs, so answers reflect what you actually offer rather than generic responses.
Available at any hour
The enquiry at 11pm gets an answer at 11pm. Most website traffic arrives outside working hours.
Handover to a person
Escalation when the question needs judgement, with the conversation history attached so the visitor does not repeat themselves.
Lead capture in conversation
Contact details captured naturally within the exchange rather than behind a gate before it starts.
Conversation logs
Every exchange recorded, which doubles as the clearest record you will get of what customers actually want to know.
REST API and webhooks
Documented endpoints so conversations and leads flow into your CRM rather than sitting in a separate dashboard.
Who it is for
Fit.
- Best fit
- Businesses with steady website traffic and a repeating set of pre-sales questions
- Team size
- Any — the value rises where nobody can watch a chat window all day
- Industries
- Tourism, real estate and ecommerce, where questions are predictable and timing matters
- Not a fit for
- Sites with very low traffic, or where every enquiry genuinely needs a specialist from the first message
What it connects to
It works best as part of a system.
The product handles one job. These are the pieces around it that decide whether that job produces revenue.
Questions
Common questions.
Will it give customers wrong answers?
It can, which is why the setup matters more than the software. We define what it may answer, where its confidence boundary sits, and when it must hand over to a person — then review the logs in the first weeks to correct it.
Any vendor who tells you their AI will not get anything wrong is selling, not explaining.
How long does it take to set up?
[CONTENT TO VERIFY — confirm typical deployment time.] The work is mostly in curating the content it answers from, which is faster when your site already explains things clearly.
Does it replace our support team?
No. It removes the repeated questions so the team handles the ones that need judgement. In practice it changes what support spends its day on rather than how many people you need.
Can it handle multiple languages?
[CONTENT TO VERIFY — confirm supported languages before publishing.]
Want to see it running on your site?
We will set it up against your actual traffic rather than a demo account, so you can judge it on real enquiries.