AI products · PRD 01–06
Six systems, in production.
Software that removes work rather than software that adds a chatbot. Researched and engineered at our Jaipur office, deployed, integrated and operated from Kolkata.
The short answer
Why build these rather than resell somebody else's?
Because we can change them. A tool bought off a shelf does exactly what it does, and when it does not fit your process the answer is a workaround. We wrote these, so the product can be shaped around the business instead of the other way round.
The second reason is connection. A WhatsApp auto-responder is a tool. Connected to the Meta campaign that generated the enquiry, the landing page that captured it and the pipeline that tracks it, it becomes a system — and we build every one of those pieces.
Our engineering team works from our Jaipur office; deployment, integration and the campaigns that run through these systems are handled from Kolkata. One company, one backlog, no vendor in between.
The products
AI and automation.
Every product ships with a documented REST API and webhooks, so it connects to the systems you already run rather than replacing them.
FairAssist
An AI chat widget that answers customer questions on your site at any hour.
Ask for a demoPRD-02Wresponder
Replies to WhatsApp instantly and routes real conversations to your team.
Ask for a demoPRD-03CrawleX
Pulls clean, structured data off any website on a schedule you set.
Ask for a demoPRD-04ImageX
Collects images in bulk from any page, organised and ready to use.
Ask for a demoPRD-05SEO Analyser
Audits your site's SEO health and shows what to fix first.
Ask for a demoPRD-06Photo Editor
Crop, retouch and remove backgrounds directly in the browser.
Ask for a demoHow they fit together
One system, not six tools.
Campaign creates the enquiry
Meta or Google delivers a person who is interested. This is the part most agencies stop at.
Landing page captures it
A page built for that campaign, fast enough to load before the person leaves.
Product responds instantly
FairAssist on the site, Wresponder on WhatsApp — an answer in seconds rather than hours.
CRM records and routes it
One list, source attached, owner assigned, with escalation if nobody acts.
Automation qualifies and follows up
The days between first contact and decision, handled without a person remembering.
Reporting closes the loop
Which campaign produced which closed deal, so spend is judged on revenue rather than on lead count.
Questions
Common questions.
Do we have to use all six products?
No. Most businesses need one or two. We will tell you which, and if the answer is none we will say that too.
Can these connect to software we already use?
Yes. Every product ships with documented REST endpoints and webhooks, which is what integration without workarounds requires.
Who supports the products if something breaks?
We do. The people who wrote the software and the people running your campaigns work for the same company, so there is no vendor to escalate to and no ticket queue outside our control.
Is our data used to train AI models?
[CONTENT TO VERIFY — confirm data processing, retention and model provider terms before publishing.] This is a question worth asking every vendor, and worth treating a vague answer as an answer.
Can you build something custom instead?
Yes, when none of these fits. We would rather deploy something that already works than bill you to rebuild it, but the same team builds custom software when the situation genuinely calls for it.
Can we buy the products without the campaigns?
Yes. They are real products and they work on their own. We will tell you honestly when a product alone will not fix the problem you described, which is more often than you might expect.
Not sure which system you need?
Start with the problem rather than the product. Tell us what your team does by hand every day.