About · Est. 2012
We kept being asked for both.
Businesses came to us for a website, then asked who would bring traffic to it. Others came for ads, then asked why the leads were not converting — and the answer was always on the other side of a handover.
Why we exist
Two suppliers, and a gap nobody owned.
The pattern was always the same. A development company builds the site and leaves. A marketing agency runs campaigns into it. When results disappoint, each points at the other, and the client — who can evaluate neither claim — pays both to keep arguing.
The gap between them is not a small one. It contains the landing page, the tracking, the lead capture, the routing and the follow-up. It is where most marketing budgets are actually lost, and it belongs to nobody.
So we stopped handing over. We build the system, and then we run it. That is the entire proposition, and it is the reason there is nobody to point at when something stops working.
How we work
Five things we hold to.
We start with the problem, not the proposal
The research stage exists to find out whether the thing you asked for is the thing you need. Sometimes it is not.
We say what we will not build
Scope with a boundary is scope you can hold. A proposal that agrees to everything is a proposal that will overrun.
We publish what changed and when
There is a public record of what we ship. It is a slower way to build credibility than claiming awards, and it survives being checked.
We do not claim results we cannot source
Every figure we publish carries its measurement window, source and attribution model. If we cannot state those, we do not publish the number.
We stay on after launch
Handover is where most projects fail. Operating what we build is not an upsell; it is the point.
The company
Facts.
- Legal name
- Softtonix Technological Solutions
- Founded
- 2012
- Base
- Kolkata, West Bengal, India
- Discipline
- Technology research and product development
- Team size
- [INSERT VERIFIED FIGURE]
- Offices
- Kolkata — head office, delivery and growth
Jaipur — product engineering - Sectors
- Tourism & travel, fashion & clothing, real estate, ecommerce, hospitality, education
Read more
Where to go next.
The parts of the site that show rather than tell.
Want to talk to the people who would do the work?
There is no account management layer between you and the team building your system.